Create NFT Marketing Plan

Creating an NFT Marketing Plan

Good planning is critical to launching a successful digital label art NFT collection. Scroll down for a simple guide to creating a solid marketing campaign.


Details to Decide Upon For Your Digital Label Art Collection.

  • What is the theme, story, etc.?
  • What is the special brew edition?
  • How many cans are for retail distribution?
  • What perks, if any, will you connect to your NFT?
  • Will you offer printed NFTs merchandise?


Reason, Story, Purpose

  • What message do you want to convey?
  • Your Mission?
  • Your history or historic events related to the brewery?
  • What do you want the community to know about your brewery or your special brew?
  • Show your fun and creative side!


Timing & Timeline

  • Create a marketing schedule to build the hype through the launch date.
  • When do you start the campaign?


Methods and Channels

  • Social Media (Facebook, Twitter, Instagram, etc.).
  • Create content (videos, emails, etc.).
  • Drip campaign each post etc. feeds into the next.
  • Landing Page on your brewery site.
  • Press Release (newsworthy).
  • Local and regional media outlets.



  • Your social media followers.
  • NFT community.
  • Beer and art lovers.

How Much

Pricing Structure

  • Set pricing for NFTs ($0 – ?).
  • If you provide utility, that is, perks, then command a higher price. (newsworthy).
  • Local and regional media outlets.

Set Goals

Establish Objectives

Establish objectives focusing on metrics such as engagement, reach, brand visibility, etc., for each campaign/promotion.

For example;

  • Improve brand awareness by getting 5 mentions from news outlets.
  • Increase search engine traffic by 5,000 visitors per month in 45 days.
  • Double social media followers to 50,000 by the end of the campaign.
  • Improve sales by 50% by [date]
  • Add 500 new email subscribers in 30 days.

Monitor & Analyze

Track Performance

Track the performance of campaigns/promotions by:

  • Monitoring key metrics.
  • Gathering customer feedback.
  • Comparing results from split testing to determine which strategies work best for increasing sales of the NFT art collection.

Refine Strategy

Make Adjustments

  • Make adjustments to ad copy, creatives, targeting options, etc., based on data gathered from the analysis of marketing efforts in order to maximize returns from campaigns/promotions involving the NFT art collection.


Sign up to our newsletter and stay up to date
By submitting your information, you are granting us permission to email you. You may unsubscribe at any time.