Create NFT Marketing Plan

Creating an NFT Marketing Plan

Good planning is critical to launching a successful digital label art NFT collection. Scroll down for a simple guide to creating a solid marketing campaign.

What

Details to Decide Upon For Your Digital Label Art Collection.

  • What is the theme, story, etc.?
  • What is the special brew edition?
  • How many cans are for retail distribution?
  • What perks, if any, will you connect to your NFT?
  • Will you offer printed NFTs merchandise?

Why

Reason, Story, Purpose

  • What message do you want to convey?
  • Your Mission?
  • Your history or historic events related to the brewery?
  • What do you want the community to know about your brewery or your special brew?
  • Show your fun and creative side!

When

Timing & Timeline

  • Create a marketing schedule to build the hype through the launch date.
  • When do you start the campaign?

How

Methods and Channels

  • Social Media (Facebook, Twitter, Instagram, etc.).
  • Create content (videos, emails, etc.).
  • Drip campaign each post etc. feeds into the next.
  • Landing Page on your brewery site.
  • Press Release (newsworthy).
  • Local and regional media outlets.

Who

Audience(s)

  • Your social media followers.
  • NFT community.
  • Beer and art lovers.

How Much

Pricing Structure

  • Set pricing for NFTs ($0 – ?).
  • If you provide utility, that is, perks, then command a higher price. (newsworthy).
  • Local and regional media outlets.

Set Goals

Establish Objectives

Establish objectives focusing on metrics such as engagement, reach, brand visibility, etc., for each campaign/promotion.

For example;

  • Improve brand awareness by getting 5 mentions from news outlets.
  • Increase search engine traffic by 5,000 visitors per month in 45 days.
  • Double social media followers to 50,000 by the end of the campaign.
  • Improve sales by 50% by [date]
  • Add 500 new email subscribers in 30 days.

Monitor & Analyze

Track Performance

Track the performance of campaigns/promotions by:

  • Monitoring key metrics.
  • Gathering customer feedback.
  • Comparing results from split testing to determine which strategies work best for increasing sales of the NFT art collection.

Refine Strategy

Make Adjustments

  • Make adjustments to ad copy, creatives, targeting options, etc., based on data gathered from the analysis of marketing efforts in order to maximize returns from campaigns/promotions involving the NFT art collection.

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